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Understanding differences in people's answers to telephone and mail surveys
Author(s) -
Dillman Don A.,
Sangster Roberta L.,
Tarnai John,
Rockwood Todd H.
Publication year - 1996
Publication title -
new directions for evaluation
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.374
H-Index - 40
eISSN - 1534-875X
pISSN - 1097-6736
DOI - 10.1002/ev.1034
Subject(s) - telephone survey , telephone number , psychology , computer science , advertising , business , computer network
Because people sometimes answer similar questions differently in telephone and mail surveys, the increasing tendency to use both modes in survey designs makes an understanding of these patterns a pressing concern.