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Use storytelling to show how your institution is distinct, encourage students to enroll
Author(s) -
Hope Joan
Publication year - 2021
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30797
Subject(s) - prestige , storytelling , institution , business , medical education , marketing , sociology , medicine , art , literature , social science , philosophy , linguistics , narrative
At one time, colleges and universities benefited from their prestige and from the attitude that people need a degree to be successful, said Joseph Lapin, Vice President of Marketing and Brand Strategy at Archer Education. But there's been a major shift, Lapin added.