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Use TikTok to engage with future students
Author(s) -
Pavlik Amelia
Publication year - 2020
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30654
Subject(s) - snow , singing , work (physics) , political science , advertising , visual arts , art , geography , business , engineering , meteorology , management , mechanical engineering , economics
A Pomeranian in a Santa suit dashing through the snow to Mariah Carey's “All I Want for Christmas Is You”. A group of guys on a mall escalator shaking their hips and singing to Shakira's “Hips Don't Lie.” These TikTok videos might sound completely unrelated to your work, but this popular platform has become key to engaging with prospective students.