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Recruiting heroes to campus: Crafting powerful narratives to drive enrollment
Author(s) -
Sutton Halley
Publication year - 2018
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30453
Subject(s) - outreach , institution , narrative , public relations , media studies , sociology , history , political science , art , literature , law
Here's a familiar scenario: Your institution shells out money on marketing and digital initiatives that result in a high number of inquiries and click‐throughs on your website, but little to no return in enrollment numbers. If that sounds familiar, the problem may not be your outreach — it may be that you're not telling a cohesive story about your institution that immediately connects with prospective students.