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Get inside the brains of prospective students: Hidden influences impacting enrollment
Author(s) -
Sutton Halley
Publication year - 2018
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30445
Subject(s) - institution , purchasing , quality (philosophy) , haven , psychology , sociology , medical education , political science , law , business , marketing , medicine , epistemology , philosophy , mathematics , combinatorics
BOSTON — Consider this scenario: Prospective students come to your campus for a site visit. Seemingly, all goes well and they leave your institution in smiles. Weeks later, they haven't applied. What happened? “A student's excitement about the institution is a bigger purchasing driver than either cost or quality,” said Robert Longmire, president of Longmire and Company Inc. What creates that excitement for students? And how can your institution use that knowledge to ensure that students who visit your institution generate the excitement and connection that will drive them to enroll?