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Behavioral analytics boosts conversion rate of prospective students
Author(s) -
Hope Joan
Publication year - 2018
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30396
Subject(s) - categorization , phone , analytics , psychology , phone call , personality , applied psychology , medical education , computer science , data science , social psychology , medicine , artificial intelligence , linguistics , philosophy
Are phone calls with prospective students having the impact you hope for? Program managers at Wiley Education Services who recruit students for their clients' programs receive reports that document whether the call focused on information shown to boost the likelihood of enrollment. For follow‐up calls, they also know the prospect's personality type, a categorization that can help with effective communication.