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Don't get lost in the noise: Craft emails students will read
Author(s) -
Sutton Halley
Publication year - 2017
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30364
Subject(s) - craft , session (web analytics) , reading (process) , institution , psychology , sociology , visual arts , computer science , political science , world wide web , art , social science , law
MINNEAPOLIS — “How do we know students aren't reading our emails? Because they're not doing what we ask them to!” Stuart Boyd, student engagement coordinator at Arapahoe Community College in Colorado, said during his session at the American Association of Collegiate Registrars and Admissions Officers annual meeting. Boyd shared strategies for increasing student open‐and‐read rates for emails as well as ways to craft emails that grab students' attention and help them understand the importance of professional communication via email for their lives even beyond your institution.