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Make better use of data across the student life cycle
Author(s) -
Wymbs Clifford
Publication year - 2016
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30240
Subject(s) - analytics , point (geometry) , revenue , service (business) , data science , student life , business intelligence , service provider , marketing , computer science , business , public relations , knowledge management , accounting , political science , geometry , mathematics , library science
Enrollment management has become the critical touch point where the provider of the service (the university) and the consumer of it (the prospective or current student) interact. As this interface becomes more and more digital in nature, the amount of information recorded is increasing exponentially and can be more intensely mined via analytics to produce increasingly valuable business intelligence and improved decision‐making. Insights gained can be applied both to better guide students through their academic journey with improved course, major, and employment decision‐making and to enhance university‐measured outcomes of revenues and student retention. Many enrollment managers can make better use of data in the following four ways.