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Understand your market to attract adult learners
Author(s) -
Hope Joan
Publication year - 2016
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30208
Subject(s) - charter , state (computer science) , population , political science , business , medical education , sociology , medicine , demography , law , computer science , algorithm
When officials at colleges and universities observe declining enrollment in the traditional student population, they often decide to seek out adult students or launch online programs, said Lori Pendleton, director of admissions at Charter Oak State College in Connecticut.