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Protect your institution's brand from infringement by unauthorized agents
Author(s) -
Hope Joan
Publication year - 2016
Publication title -
enrollment management report
Language(s) - English
Resource type - Journals
eISSN - 1945-6263
pISSN - 1094-3757
DOI - 10.1002/emt.30183
Subject(s) - institution , business , revenue , brand names , advertising , law , political science , finance
There's a good chance your institution devotes significant resources to attracting and enrolling international students. But you could be losing out on thousands of dollars in tuition revenue because students fall prey to scams that rely on misuse of your institution's brand. That's especially likely if your institution has a name and brand that's well‐respected globally, said Ed Seaford, vice president of brand protection, West Coast, at NetNames.

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