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Taking the edge off of disagreement: linguistic abstractness and self‐presentation to a heterogeneous audience
Author(s) -
Rubini Monica,
Sigall Harold
Publication year - 2002
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.94
Subject(s) - presentational and representational acting , psychology , presentation (obstetrics) , politics , social psychology , linguistics , medicine , philosophy , political science , law , radiology
Abstract The use of linguistic abstraction in self‐presentation was examined. Participants, whose goal it was to be liked by recipients, presented their political views to an audience of two people. Participants learned beforehand that the two recipients had the same political views as the participant, that both had different political views from the participant, or that one had similar views to and one had dissimilar views from the participant. Theorising that variations in the degree of linguistic abstractness used by participants when describing their political views were related to their social goals, it was hypothesised that participants would describe their political views at a higher level of linguistic abstractness when communicating with a similar agreeing audience than when communicating with a mixed audience. Results confirmed this hypothesis. The role of linguistic abstractness in achieving self‐presentational goals is discussed. Copyright © 2002 John Wiley & Sons, Ltd.