Premium
Influence of deontological versus consequentialist orientations on act choices and framing effects: when principles are more important than consequences
Author(s) -
Tanner Carmen,
Medin Douglas L.,
Iliev Rumen
Publication year - 2008
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.493
Subject(s) - framing (construction) , framing effect , psychology , deontological ethics , consequentialism , social psychology , perspective (graphical) , regulatory focus theory , positive economics , epistemology , economics , philosophy , persuasion , structural engineering , artificial intelligence , creativity , computer science , engineering
A long tradition in decision making assumes that people usually take a consequentialist perspective, which implies a focus on the outcomes only when making decisions. Such a view largely neglects the existence of a deontological perspective, which implies that people are sensitive to moral duties that require or prohibit certain behaviors, irrespective of the consequences. Similarly, recent research has also suggested that people holding “protected values” (PVs) show increased attention to acts versus omissions and less attention to outcomes. The present research investigates the role of deontological versus consequentialist modes of thought and of PVs on framing effects and act versus omission choices. In a modification of Tversky and Kahneman's (1981) risky choice framing paradigm, we manipulated the framing of the outcomes (positive, negative), as well as whether the certain outcome was associated with an act or inaction. The main results suggest that act versus omission tendencies are linked to deontological focus and PVs. Framing effects, on the other hand, are driven by a consequentialist focus. Copyright © 2007 John Wiley & Sons, Ltd.