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Toward a more complete understanding of the reciprocity of liking effect
Author(s) -
Montoya R. Matthew,
Insko Chester A.
Publication year - 2007
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.431
Subject(s) - attraction , interpersonal attraction , psychology , reciprocity (cultural anthropology) , social psychology , perspective (graphical) , cognition , interpersonal communication , philosophy , linguistics , artificial intelligence , neuroscience , computer science
It is proposed that the reciprocation of interpersonal attraction is a multifaceted process involving affective, cognitive, and behavioral elements, and that reciprocation can be interpreted using interdependence theory. Two studies investigated whether expressed attraction implies benevolent intentions and whether such intentions are differentially critical to reciprocated affective and behavioral attraction. Study 1 ( N  = 52) demonstrated that (a) an admirer's expressed attraction suggests an admirer's benevolent intentions toward the target, and (b) that benevolent intentions mediate reciprocated affective and behavioral attraction. Study 2 ( N  = 173) found a difference between affective and behavioral attraction: affective attraction was reciprocated in all cases; but behavioral attraction was not reciprocated when stated behavioral intentions were not consistent with intentions implied by the expressed attraction. Results support an interdependence theory perspective as particularly important for understanding why and what type of reciprocated attraction will occur. Copyright © 2007 John Wiley & Sons, Ltd.

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