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The effect of induced compliance on relative left frontal cortical activity: a test of the action‐based model of dissonance
Author(s) -
HarmonJones Eddie,
Gerdjikov Todor,
HarmonJones Cindy
Publication year - 2006
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.399
Subject(s) - cognitive dissonance , psychology , action (physics) , operationalization , social psychology , compliance (psychology) , self justification , test (biology) , cognitive psychology , physics , quantum mechanics , philosophy , epistemology , paleontology , biology
The action‐based model of dissonance and recent advances in neuroscience suggest that commitment to action should cause greater relative left frontal cortical activity. An induced compliance experiment was conducted in which electroencephalographic activity was recorded following commitment to action, operationalized with a perceived choice manipulation. Perceived high as compared to low choice to engage in the counterattitudinal action caused attitudes to be more consistent with the action. Also, high choice caused greater relative left frontal cortical activity than low choice. Copyright © 2006 John Wiley & Sons, Ltd.