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Visibility and anonymity effects on attraction and group cohesiveness
Author(s) -
Lea Martin,
Spears Russell,
Watt Susan E.
Publication year - 2006
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.398
Subject(s) - group cohesiveness , cued speech , anonymity , categorization , psychology , salience (neuroscience) , visibility , optimal distinctiveness theory , social psychology , attraction , cognitive psychology , communication , computer science , artificial intelligence , computer security , geography , linguistics , philosophy , meteorology
This study investigated attraction and group cohesiveness under different visibility and anonymity conditions for social categories that differed in their capacity to be visually cued. Using computer‐mediated communication in 36 mixed gender (visually cued category) and nationality (non‐visually cued category) groups, we manipulated social category salience ( via discussion topic), and anonymity versus visibility (via live video links). Under high salience, the effects of anonymity versus visibility were moderated by availability of visible category cues. Visibility increased attraction and cohesiveness for visually cued groups, whereas anonymity increased attraction and cohesiveness for non‐visually cued groups. Path analysis showed that, under high salience, effects of visibility and anonymity were mediated by self‐categorization processes, triggered by prototypicality of self in the case of non‐visually cued groups under anonymity. In low salience conditions, visibility directly cued attraction independently from self‐categorization, in line with relational attraction processes. Copyright © 2006 John Wiley & Sons, Ltd.