Premium
Don't ignore the other half: the impact of ingroup identification on implicit measures of prejudice
Author(s) -
Sassenberg Kai,
Wieber Frank
Publication year - 2005
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.267
Subject(s) - ingroups and outgroups , outgroup , prejudice (legal term) , psychology , social psychology , identification (biology) , in group favoritism , implicit attitude , implicit association test , social group , social identity theory , botany , biology
Abstract Recently several implicit measures of prejudice have been developed. Prejudice indices based on these measures are computed from response differences to positive and negative targets resulting from outgroup compared to ingroup stimuli. Up to now the focus of research involving these measures has mainly been on attitudes and relations to outgroups (i.e. negative attitudes towards the outgroup). It is suggested here that implicit measures of prejudice are also influenced by one's relation towards the ingroup (i.e. ingroup identification), because they involve ingroup as well as outgroup stimuli. A correlational study and an experiment were conducted that supported this prediction. Implications for the application of implicit measures are discussed. Copyright © 2005 John Wiley & Sons, Ltd.