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‘Sometimes, it's not just about the food': The social identity dynamics of foodbank helping transactions
Author(s) -
Bowe Mhairi,
Wakefield Juliet R. H.,
Kellezi Blerina,
McNamara Niamh,
Harkin Lydia,
Jobling Rosie
Publication year - 2019
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2558
Subject(s) - thematic analysis , psychology , perspective (graphical) , focus group , social psychology , stigma (botany) , identity (music) , dynamics (music) , social identity theory , social dynamics , food insecurity , social stigma , qualitative research , public relations , social group , sociology , marketing , food security , political science , business , social science , pedagogy , artificial intelligence , psychiatry , agriculture , ecology , computer science , acoustics , biology , physics , family medicine , human immunodeficiency virus (hiv) , medicine
Food insecurity in developed countries has increased rapidly. Research has suggested that stigma may inhibit food‐aid help‐seeking, but has failed to determine how such barriers might be overcome. Adopting a social identity perspective, this study explored the processes involved in food‐aid helping transactions and sought to identify conditions that facilitate positive helping outcomes. Interviews were conducted with 18 clients and 12 volunteers at two English foodbanks, and a theoretically guided thematic analysis was conducted. Two primary themes were identified: ‘Here to Help’ and ‘The Legitimate Recipient’. This article offers a distinct and novel contribution by applying a social identity perspective to foodbank helping transactions, thereby demonstrating how group dynamics and behaviours are integral to these interactions, and by moving beyond the typical ‘Social Curse’ focus on barriers to help‐seeking to explore how such obstacles may be overcome. Suggestions for addressing stigma‐laden helping transactions and promoting successful delivery of aid are provided.