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Evaluative language, cognitive effort and attitude change
Author(s) -
Van Schie Els C. M.,
Martijn Carolien,
Van Der Pligt Joop
Publication year - 1994
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420240607
Subject(s) - psychology , cognition , social psychology , attitude change , cognitive psychology , neuroscience
The present article deals with the effects of the use of evaluatively biased language on attitudes, and with the role of cognitive effort. We tested whether active information processing — formulating arguments on the basis of evaluatively biased language — was a necessary condition for attitude change. Results of the present study support the prediction that using evaluative language can infuence attitudes, but that these effects depend on the amount of cognitive effort.