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What determines a ‘perspective’? Contrast effects as a function of the dimension tapped by preceding questions
Author(s) -
Schwarz Norbert,
Münkel Thomas,
Hippler HansJ.
Publication year - 1990
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420200407
Subject(s) - psychology , contrast (vision) , dimension (graph theory) , german , perspective (graphical) , affect (linguistics) , social psychology , function (biology) , cognitive psychology , linguistics , communication , mathematics , artificial intelligence , philosophy , geometry , evolutionary biology , computer science , pure mathematics , biology
Subjects estimated how many Germans drink vodka or beer, or estimated the caloric content of these drinks. The former judgment, but not the latter, produced contrast effects on subsequent ratings of how ‘typically German’ various drinks are. Thus, highly accessible extreme stimuli did only affect ratings if the first judgment pertained to the same underlying dimension.