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Tabacco deprivation: The foot‐in‐the‐door technique versus the low‐ball technique
Author(s) -
Joule Robert Vincent
Publication year - 1987
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420170311
Subject(s) - ball (mathematics) , operationalization , psychology , freedman , mathematics , geometry , physics , political science , quantum mechanics , law
The present experiment was aimed at comparing the efficiency of the foot‐in‐the‐door technique (Freedman and Fraser, 1966) to that of the low‐ball technique (Cialdini Bassett, Cacioppo and Miller, 1978). Subjects were requested to abstain from smoking for 18 hours. The results demonstrated the superiority of the low‐ball technique. An original method of operationalizing the low‐ball technique (the use of intermediate behaviours) is presented herein.