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Narcissism beyond Gestalt and awareness: The name letter effect
Author(s) -
Nuttin Jozef M.
Publication year - 1985
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420150309
Subject(s) - psychology , belongingness , gestalt psychology , attractiveness , social psychology , cognitive psychology , perception , psychoanalysis , neuroscience
‘Mere belongingness to self’ is tested as a sufficient condition for the enhancement of the attractiveness of visual letter stimuli. Experimental evidence is presented that, independent of visual, acoustical, aesthetic, semantic and frequency characteristics, letters belonging to own first and/or family name are preferred above not‐own name letters. The effect is obtained in the absence of awareness of the Gestalt of any name, thus challenging current understanding of fundamental affective processes.