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Re‐evaluation of decision alternatives dependent upon the reversibility of a decision and the passage of time
Author(s) -
Frey Dieter,
Kumpf Martin,
Irle Martin,
Gniech Gisla
Publication year - 1984
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420140410
Subject(s) - attractiveness , cognitive dissonance , psychology , social psychology , psychoanalysis
In the present experiment subjects made a decision between two alternatives which was either reversible or irreversible. After the choice, subjects evaluated the attractiveness of both alternatives once more under different time levels. It was found that with increasing time level, re‐evaluation of alternatives increased under irreversible and decreased under reversible conditions. The results are discussed in the framework of dissonance theory.