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Alternative approaches to equity: Dissonance reduction pro‐social motivation and strategic accommodation
Author(s) -
Van Avermaet Eddy,
McCllntock Charles,
Moskowitz Joel
Publication year - 1978
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420080402
Subject(s) - cognitive dissonance , psychology , conceptualization , equity (law) , accommodation , social psychology , interpersonal communication , equity theory , microeconomics , economics , political science , artificial intelligence , neuroscience , computer science , law , economic justice
Reviews, compares and evaluates a self‐justijication and a decision theoretical conceptualization of equity. It is argued that the latter approach reveals an important and often neglected distinction between equity as a goal of social interaction and equity as an interpersonal strategy employed in rhe pursuit of other valued goals. Associated problems of definition and measurement are discussed. After a review of relevant research it is concluded that equity serves predominantly as an accommodative interpersonal strategy, and that future research should focus on analyzing the various functional bases of equity, their relationships, and their eflects on behaviour.