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An investigation of relative preference for consistency motivation
Author(s) -
Shaw Jerry I.,
Skolnick Paul
Publication year - 1973
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420030306
Subject(s) - psychology , consistency (knowledge bases) , social psychology , idealization , preference , statistics , mathematics , physics , geometry , quantum mechanics
The present experiment was designed to determine relative preference for fulfillment of consistency motivation. Ninety‐two students rated their attraction to, identification with, and idealization of a hypothetical stimulus person who was represented as having fulfilled particular social motives such as approval, power, achievement and consistency. Results confirmed that subjects prefer persons who have satisfied traditional needs more so than others whose consistency desires have been fulfilled. Implications for the role of consistency motivation in social behavior are considered.