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Attitude polarization, familiarization and group process
Author(s) -
Paicheler Genevieve,
Bouchet Jean
Publication year - 1973
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420030107
Subject(s) - psychology , social psychology , polarization (electrochemistry) , normative , epistemology , chemistry , philosophy
Our purpose was to gain insight into the processes linking interaction and attitude polarization. We wished to determine whether polarization might occur in an individual situation, during the task of familiarization with the object. Two experiments were undertaken, one relating to an individual situation and the other involving a group situation. No polarization took place in the individual situation. In addition as a result of the coercive normative pressure induced in the course of the group discussion, we were able to observe unwilling agreement by individuals, provoking in turn a noticeable regression during the post‐consensus.