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Mediating interpersonal expectancies via vocal cues: Differential speech intensity as a means of social influence
Author(s) -
Scherer Klaus R.,
Rosenthal Robert,
Koivumaki Judy
Publication year - 1972
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420020205
Subject(s) - psychology , emphasis (telecommunications) , interpersonal communication , stimulus (psychology) , perception , differential effects , social psychology , rating scale , audiology , cognitive psychology , developmental psychology , neuroscience , medicine , electrical engineering , engineering
Differential vocal emphasis in the tape‐recorded instruction reading for a standard person perception task was manipulated by mechanically raising or lowering the volume of the key words describing the success or failure response alternatives on the rating scale. In a series of three experiments, Ss exposed to success emphasis in the instructions rated the stimulus persons as more successful than did Ss exposed to failure emphasis. This trend was reversed for Ss who listened twice to the instructions. None of the Ss reported awareness of the influence attempt.