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Some conditions to produce a dissonance and an incentive effect in a ‘forced‐compliance’ situationx
Author(s) -
Frey Dieter,
Irle Martin
Publication year - 1972
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2420020106
Subject(s) - cognitive dissonance , incentive , social psychology , psychology , self perception theory , self justification , compliance (psychology) , attitude change , economics , microeconomics
Dissonance theory and incentive theory call for different predictions concerning the relation of reward and attitude change after a person has performed some counter‐attitudinal behavior. According to dissonance theory a negative, and according to incentive theory a positive relationship is expected. An experiment was conducted in West Germany testing the interactions of choice versus no choice and public versus anonymus (private) essay‐writing. A dissonance effect was predicted for the choice/public condition and an incentive effect for the no choice/anonymus condition. The results support these predictions.