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Halo effects from agency behaviors and communion behaviors depend on social context: Why technicians benefit more from showing tidiness than nurses do
Author(s) -
Gräf Michael,
Unkelbach Christian
Publication year - 2018
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2353
Subject(s) - agency (philosophy) , halo , psychology , halo effect , context (archaeology) , social psychology , social environment , social influence , salient , dimension (graph theory) , context effect , sociology , political science , paleontology , social science , linguistics , physics , philosophy , quantum mechanics , word (group theory) , galaxy , biology , mathematics , pure mathematics , law
We investigate halo effects from agency behaviors and communion behaviors in different social contexts. According to the salient dimension model, attributes elicit halo effects on the ratings of other, unrelated attributes when they are relevant in a situation. Given that communion behaviors are more relevant in social and care‐related jobs, they should elicit stronger halo effects than agency behaviors in this context. In the context of scientific and technical jobs, this difference should be weakened or even reversed. Three experiments support the predicted interaction of context and behavior on halo effects. This interaction was stronger for negative than for positive behaviors. These results have implications for understanding the basic processes of halo effects as well as their real‐world effects in job‐related contexts.