High self‐monitors modulate their responses as a function of relevant social roles

We reasoned that high self‐monitors' responses may be influenced by the characteristic traits and behaviors associated with social roles. Results across four studies confirmed expectations. The findings from Experiments 1, 2, and 3 demonstrated that exposure to a particular role (e.g., nurse) led high self‐monitors to respond in a manner consistent with the relevant role. Results from Experiment 4 showed that the effect found in the first three experiments was attenuated when the behavioral guidance of the particular role was reduced. Low self‐monitors' responses were not influenced by exposure to the role. Showing that high self‐monitors use information embedded in a social role to tailor their behavior provides a novel finding that has heretofore been absent from the literature.