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The effect of the validity of co‐occurrence on automatic and deliberate evaluations
Author(s) -
Moran Tal,
BarAnan Yoav,
Nosek Brian A.
Publication year - 2017
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2266
Subject(s) - misattribution of memory , psychology , implicit association test , generality , social psychology , priming (agriculture) , attribution , cognitive psychology , valence (chemistry) , criterion validity , cognition , construct validity , psychometrics , developmental psychology , botany , germination , physics , quantum mechanics , neuroscience , psychotherapist , biology
Co‐occurrence of an object and affective stimuli does not always mean that the object and the stimuli are the same valence (e.g., false accusations that Richard is a crook). Contemporary theory posits that information about the (in)validity of co‐occurrence has stronger influence on deliberate than automatic evaluation. However, available evidence supports that hypothesis only when the (in)validity information is delayed. Further, the existing evidence is open to alternative methodological accounts. In six high‐powered experiments (total N = 1750), we modified previous procedures to minimize alternative explanations and examine whether delayed (in)validity information has a discrepant effect on automatic versus deliberate evaluation. Casting doubt on the generality of the hypothesis, we found more sensitivity of deliberate than automatic evaluation to delayed validity information only when automatic evaluation was measured with the Implicit Association Test and not with the evaluative priming task or the affective misattribution procedure.