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Holding your flag: The effects of exposure to a regional symbol on people's behavior
Author(s) -
Guéguen Nicolas,
Martin Angélique,
Stefan Jordy
Publication year - 2017
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2239
Subject(s) - flag (linear algebra) , psychology , symbol (formal) , social psychology , preference , mathematics , statistics , computer science , algebra over a field , pure mathematics , programming language
Abstract Research has shown that exposure to the national flag alters people's behavior and political and intergroup judgments. In several field studies conducted in an area of France with a strong regional identity, we examined the effect of the presence of the regional flag versus the national flag versus no flag on behaviors. Various situations (e.g., money solicitation, implicit helping behavior, food tasting) were tested in Brittany, on the French west Atlantic coast. Car drivers, passersby in the street, and patrons in bakeries were exposed to no flag versus the French flag versus the Brittany flag held by requesters or presented on a product or on a car. Findings showed that the regional flag increased helping behavior dramatically. Other studies also revealed that the presence of the Brittany flag reduced aggressiveness and influenced preference for food products. The power of a flag as a symbol that could increase in‐group membership is discussed.