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When virtual contact is all you need: Subtle reminders of Facebook preempt social‐contact restoration after exclusion
Author(s) -
Knausenberger Judith,
Hellmann Jens H.,
Echterhoff Gerald
Publication year - 2015
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.2035
Subject(s) - social connectedness , icon , psychology , social media , social exclusion , social psychology , social contact , world wide web , computer science , economics , programming language , economic growth
Abstract In the Internet age, people who feel alone can use online social media to restore a sense of social connectedness. In the present experiment, participants were either excluded or included in Cyberball, a virtual ball‐tossing game. Afterwards, a Facebook icon or a control icon (Flash Player) was shown on the margin of a computer screen during a filler task. In the control condition, excluded (vs. included) participants subsequently expressed greater interest in social contact. This response to exclusion was absent after the subtle exposure to the Facebook icon. The effect of icon presentation was moderated by relational Facebook use: The interest in further social contact after exclusion was particularly low in participants who reported employing Facebook to maintain relationships to a greater (vs. lower) extent. In sum, our findings suggest that Facebook can dispense with compensatory affiliation attempts after exclusion, especially in more socially minded Facebook users. Copyright © 2014 John Wiley & Sons, Ltd.