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Integrating the stereotype content model (warmth and competence) and the Osgood semantic differential (evaluation, potency, and activity)
Author(s) -
Kervyn Nicolas,
Fiske Susan T.,
Yzerbyt Vincent Y.
Publication year - 2013
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.1978
Subject(s) - semantic differential , psychology , competence (human resources) , perception , social psychology , stereotype (uml) , differential effects , cognitive psychology , content (measure theory) , mathematics , medicine , mathematical analysis , neuroscience
We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well‐established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifically, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed. Copyright © 2013 John Wiley & Sons, Ltd.