Premium
Side effects of gender‐fair language: How feminine job titles influence the evaluation of female applicants
Author(s) -
Formanowicz Magdalena,
Bedynska Sylwia,
Cisłak Aleksandra,
Braun Friederike,
Sczesny Sabine
Publication year - 2013
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.1924
Subject(s) - feminization (sociology) , psychology , social psychology , selection (genetic algorithm) , gender bias , politics , gender studies , sociology , political science , law , artificial intelligence , computer science
In many languages, feminization has been used as a strategy to make language more gender‐fair, because masculine terms, even in a generic function, exhibit a male bias. Up to date, little is known about possible side effects of this language use, for example, in personnel selection. In three studies, conducted in Polish, we analyzed how a female applicant was evaluated in a recruitment process, depending on whether she was introduced with a feminine or masculine job title. To avoid influences from existing occupations and terms, we used fictitious job titles in Studies 1 and 2: diarolożka (feminine) and diarolog (masculine). In Study 3, we referred to existing occupations that varied in gender stereotypicality. In all studies, female applicants with a feminine job title were evaluated less favorably than both a male applicant (Study 1) and a female applicant with a masculine job title (Studies 1, 2, and 3). This effect was independent of the gender stereotypicality of the occupation (Study 3). Participants' political attitudes, however, moderated the effect: Conservatives devaluated female applicants with a feminine title more than liberals (Studies 2 and 3). Copyright © 2012 John Wiley & Sons, Ltd.