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Just ignore or counterattack? On the effects of different strategies for dealing with political attacks
Author(s) -
Carraro Luciana,
Castelli Luigi,
Breazu Ioana,
Campomizzi Giulia,
Cerruto Antonella,
Mariani Massimiliano,
Toto Ivano
Publication year - 2012
Publication title -
european journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.609
H-Index - 111
eISSN - 1099-0992
pISSN - 0046-2772
DOI - 10.1002/ejsp.1884
Subject(s) - counterattack , conformity , social psychology , psychology , politics , affect (linguistics) , political science , law , communication
During political races, candidates have to decide how to deal with the negative remarks from opposing candidates: just ignore or counterattack? In two studies, we investigated some of the consequences of this choice. In Study 1, participants were presented with a political candidate who systematically attacked his opponent and with the reactions of the attacked candidate: across conditions, the attacked candidate only focused on his political program or counterattacked. Results showed an overt condemnation of the choice to counterattack but a higher spontaneous conformity toward the candidate who counterattacked. Study 2 replicated and extended these results indicating that the gender of the attacked candidate did not affect the results. Moreover, Study 2 showed that conformity toward the attacked candidate was positively related to the predicted chances of winning the election. Results are discussed in relation to their theoretical and applied implications. Copyright © 2012 John Wiley & Sons, Ltd.