Open AccessValuing the invaluable: park visitors' perceived importance and willingness to pay for urban park trees in Pakistan
Author(s) -
Malik Aisha,
Zubair Muhammad,
Manzoor Syed Amir
Publication year - 2021
Publication title -
ecosphere
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.255
H-Index - 57
ISSN - 2150-8925
DOI - 10.1002/ecs2.3348
Subject(s) - urban ecosystem , ecosystem services , urbanization , contingent valuation , urban forestry , urban forest , willingness to pay , government (linguistics) , geography , business , environmental resource management , valuation (finance) , environmental planning , ecosystem , economic growth , ecology , forestry , economics , linguistics , philosophy , finance , biology , microeconomics
In complex urban systems, urban parks are rare hot spots of nature, responsible for delivering a range of ecosystem services. Trees are critically important components of urban parks that provide many benefits, and, at the same time, face challenges such as lack of funds, mismanagement, climate change, pests, and diseases. There is a growing need to increase the urban tree cover to sustain urban ecosystems. Successful policymaking requires engagement with all stakeholders, especially park users. An understanding of how people's perceptions of the benefits and challenges faced by urban park trees is pivotal to making decisions that have long‐standing support. We surveyed 521 park visitors in Multan, Pakistan, to assess their valuation of urban park trees, their understanding of the challenges faced by trees, and their willingness to pay (WTP) for increasing tree cover in urban parks. We found that people widely appreciated the ecosystem services provided by park trees. Provision of oxygen, shade, and clean air was considered the greatest benefits while cutting down, lack of space, and urbanization were perceived as the biggest challenges to trees. Respondents showed a WTP and believed in government–public cooperation for increasing tree cover. Income, age, and education were significant predictors of WTP. The study reflects findings in other development and geography contexts and highlights the need for broader dissemination of information on critical threats to park trees and underlines the potential for engaging locally to maximize effectively in the management of park trees.