Open AccessMasthead
Publication year - 1994
Publication title -
journal of direct marketing
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1522-7138
pISSN - 0892-0591
DOI - 10.1002/dir.4000080301
Subject(s) - editorial board , citation , computer science , world wide web , advertising , library science , business