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Tips for Talking with the Media
Author(s) -
Cooper Christopher A.,
Knotts H. Gibbs
Publication year - 2020
Publication title -
the department chair
Language(s) - English
Resource type - Journals
eISSN - 1936-4393
pISSN - 1049-3255
DOI - 10.1002/dch.30347
Subject(s) - citation , computer science , sociology , library science
First: Know your message Develop your key message. What is the most important point that you want to get across? When delivering your message, think in terms of PSA: Problem, Solution, Action. What is the problem your organization is trying to solve, what is the solution, and what specific action can the audience take to help? How will you get that message across in 10 seconds? Second: Pick your key points/messages before you do the interview. Try not to tackle too many issues at once. Always have your key points ready and rehearsed. Know what you want to say ahead of time. Too many messages might get confusing, so try to pick three key points to prepare in advance. These are the things you want to make sure you get across clearly during your interview. Practice, practice, practice. Third: Television Tips You know the saying " Image is Everything " ? There is some truth in that cliché. How you look on camera is an important part of how your audience will perceive you and your message. Studies show that people are more receptive to messages delivered by people using positive body language (like nodding " yes "), so be conscious of your movements. Be visually positive. Unless it would be inappropriate, smile. Project confidence by standing tall or sitting forward. Look at the reporter, not the camera. Speak in a conversational tone. If you're bringing animals on to the set, be sure to practice with them before hand. If there will be multiple animals on set, introduce them prior to going on air. When delivering you message, try to make it personal to develop a connection with your audience. You might say, " As a mother and a pit bull guardian … " Slow down. It's OK to pause and take a deep breath or to pause and start over again. In fact, every time you start to say " um, " just take a breath instead. The slower and steadier your response, the more reasonable and in control you will come across. This is particularly important if you are answering difficult interview questions. The goal is to look calm and collected, not hostile or defensive.