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Corporate social responsibility in Dutch industry
Author(s) -
Cramer Jacqueline,
Kim René,
van Dam Erik
Publication year - 2004
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.65
Subject(s) - corporate social responsibility , sustainable value , business , reputation , structuring , value (mathematics) , accounting , profit (economics) , social responsibility , sustainability reporting , marketing , public relations , sustainability , finance , economics , political science , ecology , machine learning , computer science , law , biology , microeconomics
Abstract This article addresses the experiences gained by 19 Dutch companies with corporate social responsibility (CSR). These companies joined the programme ‘From financial to sustainable profit’ of the National Initiative for Sustainable Development (NIDO), which ran from May 2000 until December 2002. They focused on two issues: assessing the added value of corporate social responsibility and implementing a structured approach. The Dutch experiment showed that the companies involved were able to specify the added value of CSR by elaborating the economic performance and/or parenting advantage. Unfortunately, a third type of value creation, viz. through protecting the company's reputation, was not elaborated. Moreover, the experiment revealed that among the 19 participating companies experiences were limited in implementing a structured approach towards CSR. By exchanging experiences the companies learned from each other. Such interactive learning turned out to be a helpful support, complementary to the general CSR literature on guidelines, indicators and best practice guides. Although this literature is rapidly growing, knowledge is still lacking in structuring CSR. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.