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How can SMEs effectively implement the CSR agenda? A UK case study perspective
Author(s) -
Castka Pavel,
Balzarova Michaela A.,
Bamber Christopher J.,
Sharp John M.
Publication year - 2004
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.62
Subject(s) - business , corporate social responsibility , parallels , perspective (graphical) , marketing , industrial organization , public relations , operations management , political science , computer science , economics , artificial intelligence
Abstract This paper focuses on implementation of the CSR agenda in small‐to‐medium enterprises (SMEs) and reports on research findings from an action research case study that has been conducted in a UK based SME. The case study research demonstrates how the CSR agenda has been implemented using ISO 9001:2000 as a platform and what benefits the case study organization has gained from this approach. These results are compared with a UK survey on feasibility of CSR for SMEs conducted by the UK's Department of Trade and Industry and parallels are drawn. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.