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Corporate Social Responsibility in the Chinese Forest Industry: Understanding Multiple Stakeholder Perceptions
Author(s) -
Wang Lei,
Juslin Heikki
Publication year - 2011
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.286
Subject(s) - corporate social responsibility , stakeholder , stakeholder theory , perception , business , stakeholder engagement , social responsibility , empirical research , environmental resource management , accounting , marketing , public relations , political science , economics , psychology , philosophy , epistemology , neuroscience
The stakeholder theory is a useful tool for collecting and evaluating corporate social responsibility (CSR) data. Using a multistakeholder approach, we have succeeded in evaluating the CSR performance of the Chinese forest industry. In all, 810 observations have been made using a quantitative research method. This study contributes in three aspects. (1) The findings demonstrate that the stakeholder theory is a useful tool for collecting and evaluating CSR data. (2) We have systemically studied CSR issues in the Chinese forest sector, finding that the Chinese forest industry performs slightly better in its economic responsibility than environmental and social responsibilities. (3) Its results provide strong empirical evidence to suggest that values have a significant effect on the stakeholder perception of CSR performance. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment.