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Corporate Reputation: A Combination of Social Responsibility and Industry
Author(s) -
Melo Tiago,
GarridoMorgado Alvaro
Publication year - 2011
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.260
Subject(s) - corporate social responsibility , reputation , business , product (mathematics) , construct (python library) , salient , sample (material) , diversity (politics) , marketing , industrial relations , index (typography) , corporate sustainability , competitive advantage , work (physics) , accounting , industrial organization , public relations , management , economics , sociology , political science , engineering , social science , mathematics , anthropology , law , chemistry , world wide web , computer science , geometry , chromatography , programming language , mechanical engineering
ABSTRACT We use the technique of panel data in a sample of 320 American listed companies from 2003 to 2007 to estimate a model of corporate reputation, measured by the Fortune index. We propose that corporate social responsibility (CSR) is a key driver of corporate reputation given its potential to foster hard‐to‐duplicate competitive advantage. Our model embodies the multidimensional concept of CSR, presenting a five dimensional construct – employee relations, diversity issues, product issues, community relations, and environmental issues – and interact those with industrial effects. Our results indicate that the five dimensions of CSR have a significant impact on corporate reputation and this impact is moderated by the industry of the firm. The most salient dimensions were diversity of the work force – was positively relevant to eight of the nine industries; and product issues with a positive impact in five industries and negative in three. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment.