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Contextual environment and stakeholder perception of corporate social responsibility practices in uganda
Author(s) -
Bagire Vincent Amooti,
Tusiime Immaculate,
Nalweyiso Grace,
Kakooza John Bosco
Publication year - 2010
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.252
Subject(s) - corporate social responsibility , stakeholder , perception , confusion , business , public relations , action (physics) , qualitative research , marketing , stakeholder engagement , social marketing , political science , psychology , sociology , social science , physics , quantum mechanics , neuroscience , psychoanalysis
The debate on dimensions of corporate social responsibility (CSR) is ongoing. This study was conducted to examine perceptions of stakeholders towards CSR activities in Uganda. The research was prompted by many questions from students undertaking a Business Administration course on the distinction between marketing activities and CSR. While many materials were locally available, none was explicit on stakeholder perceptions. The study used a cross‐sectional qualitative research design. Data was obtained from 119 questionnaires and 88 interviews. The results show that many companies are involved in various CSR activities. Key players were multinationals. The public awareness of CSR is high, but there is confusion as to what it is about. The process of CSR and the influence of contextual environment factors are puzzling. The flagship of CSR through advertisements has resulted in the public perceiving it more as marketing than philanthropy or ethical action. The study provided insights for further research in other contexts. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.