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Five leaps to corporate sustainability through a corporate responsibility portfolio matrix
Author(s) -
Ketola Tarja
Publication year - 2010
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.219
Subject(s) - sustainability , corporate sustainability , corporate social responsibility , portfolio , business , scale (ratio) , leaps , triple bottom line , sociocultural evolution , sustainable development , public relations , finance , political science , geography , ecology , cartography , law , biology
Is corporate sustainability absolute or relative? Should companies adopt an evolutionary (step‐by‐step) or a revolutionary (one‐leap) approach to sustainable development – or is there a third way? These questions are hot potatoes, which burn the answerer's mouth because of strong opposing views. Yet the potatoes must be eaten now. There is no time to wait for them to cool because by then it may be too late to act. After munching these hot potatoes, an alternative (five‐leap) approach to corporate sustainability is outlined. A portfolio matrix measuring the integration of environmental, sociocultural and economic responsibilities along a five‐leap scale is drafted. This cube can be adapted to measure any company's level of responsibility with the aim of achieving sustainability on a fast track. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.