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Personal social responsibility: Scale development and validation
Author(s) -
Davis Sylvia López,
Rives Longinos Marín,
RuizdeMaya Salvador
Publication year - 2020
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.2086
Subject(s) - construct (python library) , perspective (graphical) , collectivism , consumption (sociology) , scale (ratio) , social responsibility , social psychology , corporate social responsibility , psychology , consumer behaviour , construct validity , marketing , business , public relations , individualism , sociology , political science , social science , physics , quantum mechanics , artificial intelligence , computer science , law , programming language , patient satisfaction
Although the literature on consumer behavior has addressed tendencies toward responsible consumption, no research has analyzed responsible behavior as a multidimensional construct in areas not related to consumption, such as paying taxes, children's education, and recycling. It is necessary to develop the concept of personal social responsibility (PSR), which includes human behavior as a whole, beyond consumption. This research develops a reliable and valid scale to measure PSR, a concept that comprises individual behaviors from the perspective of the individual as a citizen. Study 1 ( n = 138) suggests that the construct of PSR is made up of the economic, legal, ethical, philanthropic, and environmental dimensions of individual behavior. Study 2 ( n = 212) demonstrates the external validity of the scale, revealing that perceived consumer effectiveness and collectivism have a positive influence on personal responsibility behaviors, and that being more responsible leads to higher levels of self‐esteem and satisfaction with life.