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Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares
Author(s) -
Chang HsiuHua,
Chuang WeiJen
Publication year - 2020
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.2085
Subject(s) - sustainability , business , corporate social responsibility , marketing , stakeholder engagement , value (mathematics) , altruism (biology) , stakeholder , sustainable development , consumption (sociology) , public relations , psychology , political science , social psychology , sociology , law , ecology , social science , machine learning , computer science , biology
Sustainable development is viewed as a global goal to solve social, and encouraging stakeholders to become concerned about ecological conservation and to make efforts in engaging in sustainable activities is vital. Though the motivation behind consumer willingness to support the activities of social enterprises should be examined, the literature offers only limited work from the consumer perspective. This study thus integrates relationship marketing theory and an ethical decision‐making model to explore consumers' ethical judgments and behavioral intentions toward sustainability activities. The results show that the impact of perceived value influenced by social and economic benefits on consumers' ethical judgment and behavioral intentions toward sustainability activities is more powerful than that of altruism and environmental value. When consumers' judgments are positive and ethical, their ethical consumption involving sustainability activities and loyalty intentions toward social enterprise will improve. These findings identify research gaps for future research and offer important implications for businesses.