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Using big data to evaluate corporate social responsibility and sustainable development practices
Author(s) -
BarbeitoCaamaño Adriana,
Chalmeta Ricardo
Publication year - 2020
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.2006
Subject(s) - corporate social responsibility , business , stakeholder engagement , sustainability , stakeholder , sustainability reporting , big data , sustainable development , social responsibility , the internet , knowledge management , public relations , marketing , political science , computer science , ecology , world wide web , law , biology , operating system
This paper shows an alternative method to evaluate sustainable development and corporate social responsibility (CSR) practices based on the opinions of companies' stakeholders expressed on Twitter. An application of the method is performed with the Inditex textile group. This paper shows two important findings: (a) knowledge about companies' CSR practices and stakeholders opinions can be obtained using big data to analyse CSR information about the company on online social networks; and (b) there are important differences between the contents of the sustainability report of a company and the CSR opinions of its stakeholders on the internet. These findings have benefits for the company's stakeholders, who will be able to know the CSR practices of a company in a more objective way, and for the company, which will be able to improve its CSR performance and communication strategy, as well as the stakeholder engagement.