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Sustainable development and dynamic capabilities in the fashion industry: A multi‐case study
Author(s) -
Da Giau Alessandro,
Foss Nicolai J.,
Furlan Andrea,
Vinelli Andrea
Publication year - 2019
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.1891
Subject(s) - dynamic capabilities , sustainability , adaptability , business , sustainable development , industrial organization , process management , marketing , economics , management , ecology , political science , law , biology
We used the dynamic capabilities approach to study environmental sustainability and development in the fashion industry. To achieve green transformation , companies need to develop effective dynamic capabilities , which entails changing their current organizational design by realigning their activities, partnerships, and routines with the changed external environment. By means of three case studies, we identified the components of dynamic capabilities that can be instrumental in companies' innovation and adaptability toward sustainability goals. In particular, we examined how companies sensed market opportunities and threats, seized such opportunities, and reconfigured their internal assets. We also investigated how structural changes in these firms reflected their strategies for supporting sustainability development.