Premium
Institutional bricolage as an antecedent of social value creation in a developing country's tourism and hospitality industry
Author(s) -
Mzembe Andrew Ngawenja,
Novakovic Yvonne,
Melissen Frans,
Kamanga Grace
Publication year - 2019
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.1740
Subject(s) - bricolage , hospitality , tourism , context (archaeology) , value (mathematics) , business , institutional theory , face (sociological concept) , hospitality industry , multinational corporation , marketing , corporate social responsibility , order (exchange) , embeddedness , antecedent (behavioral psychology) , public relations , sociology , political science , finance , social science , art , paleontology , developmental psychology , psychology , literature , machine learning , computer science , law , biology
Whereas social entrepreneurs in developed economies operate in the predictable and supportive institutional environment, their counterparts in the developing world often face hostile institutional conditions. This paper sheds some light on how social ventures that operate within the Malawian tourism and hospitality industry use institutional bricolage in order to address institutional constraints they face in pursuit of social value. Using qualitative‐based case study approach involving four social founders/ventures, our study highlights the three specific institutional bricolage processes that serve as antecedents of social value creation in a developing country context. It further illuminates the significance of engendering a multilevel analysis of institutional voids. The paper finally provides implications for practice and research.