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Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness
Author(s) -
Liao YiChuan,
Tsai KuenHung
Publication year - 2018
Publication title -
corporate social responsibility and environmental management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.519
H-Index - 73
eISSN - 1535-3966
pISSN - 1535-3958
DOI - 10.1002/csr.1710
Subject(s) - proactivity , openness to experience , business , scope (computer science) , competence (human resources) , industrial organization , contingency , marketing , open innovation , knowledge management , economics , psychology , management , social psychology , linguistics , philosophy , computer science , programming language
This study develops a contingency framework by drawing upon on the perspectives of resource‐based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco‐innovation. A sample composed of 1,717 service firms is utilized to test the hypotheses. A zero‐truncated negative binomial approach is adopted to analyze the data. The results reveal that innovation openness plays a significant moderating role in the influence of proactivity and technology competence on the scope of eco‐innovation. Specifically, environmental proactivity has a stronger effect on the scope of eco‐innovation under high levels of search breadth and depth. Moreover, technology competence has more influence on the scope of eco‐innovation under a high level of search breadth. In addition, the results reveal that market demand positively affects the scope of eco‐innovation.